With Instagram Shop, brands can curate a list of shoppable products that are directly accessible through their Instagram profile. This makes it easier to sell on the app, and be discovered by potential customers too.
Ready to set up an Instagram Shop and start driving sales? Here’s everything you need to know.
Most people are using Instagram as a visual portfolio, but there are a few snags that are holding people back from taking it to the next level. The most common one is that they have their own personal profile, but nothing that they can both use to promote their work, and then use as a professional portfolio.
First of all, there are many different ways to make money with Instagram. You can post pictures and sell things, you can also post pictures and get paid for them. You can do sponsored posts and you can even make money with ads.
Instagram is one of the fastest-growing social networks. It’s now surpassed Twitter in terms of active users. People have been selling on Instagram for a while now as long as you aren’t violating Instagram’s Terms of Service, you are good to go. Instagram is an interesting platform to sell on because it is still an emerging marketplace. You have the opportunity to craft your marketing efforts in a way that you are the gateway for your customers to discover the product. This can provide you the opportunity to build a relationship with your customers that cannot be replicated on Facebook or Twitter because of the way the platform is designed.
Why Create Instagram Shop?
One of the most exciting new features for a business owner is Instagram shop ads. With businesses quickly moving away from shopping carts on websites and accepting a big part of payments on Instagram and letting users check out directly from the Instagram app, Instagram shop ads will be the new way to get your products to your customers and turn Instagram ads into actual sales.
Instagram Shop Advantages:
- Great way to integrate social media into your business and get customers to see your product.
- Get Customers to shop and purchase directly from your page.
- More Searchable than a Facebook Page.
- Reviews and Comments are easy to see on Instagram.
Stores, that want to boost their e-commerce and drive sales, often use Instagram ads with Digital Marketing company. The shop ad format is the most popular for Instagram ads. It allows users to shop right on Instagram and have purchases shipped to their homes. This way, it’s more convenient for customers. It also increases sales, because Instagram is a visual platform. There are many additional advantages to selling your products on Instagram and here are some of them: – Instagram Ads are much cheaper than AdWords, especially if you have good engagement on your posts; – Instagram Ads have a larger reach than AdWords because Instagram Accounts have a much greater number of followers; – Customers on Instagram have higher buying intent than on other social networks; – You can run Instagram Ads and Google Ads at the same time and let them target each other; – You can research your most effective Instagram Ads with Google Analytics, which is much more accurate than Instagram Analytics.