SEO is an attempt to improve the ranking of a website on a web search engine’s “natural” or un-paid (“organic”) search results. SEO is essentially a marketing strategy. The goal is to attract traffic, particularly targeted traffic, to a website by increasing its visibility in search engines via “natural” or un-paid search results.
Search engine optimization is the process of enhancing the amount of traffic that a website gets from search engines like Google, Bing, Yahoo, or Baidu. There are three types of SEO optimization:
On-page SEO: what you are doing to your website to make it a better search engine. On-page SEO services in Dubai includes basic things such as updating your site’s content, adding keywords, etc.
Off-page SEO: what you are doing that might benefit the search engine to know about your website. Off-page SEO Sharjah includes link building, social media marketing, etc.
Paid SEO: If you want to boost your search engine positions dramatically, then you should use paid SEM services (search engine marketing).
SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific search engines. Search Engine Optimization or SEO Abu Dhabi is a process and the accompanying methods that are used to increase the number of visitors and views of a website from search engines like Google, Yahoo, Bing, or any other. There are numerous methods to do this, and they all depend on the target market and the nature of the website. Thus, there are numerous types of SEO:
1: White Hat SEO
2: Black Hat SEO
3: Grey Hat SEO
What Is White HAT SEO?
White hat SEO focuses on creating valuable content, writing for users, and building reputable links. White hat SEO is opposed to the practice of building spammy, low-quality links that were once commonplace.
What Is Black HAT SEO?
Black hat SEO is the practice of trying to improve your search engine ranking by tricking search engines into giving you a higher ranking than you would normally get. The problem is that when search engines find out that you are trying to trick them, they will lower your ranking or remove your site from their results altogether. In most cases, it’s better to be safe than sorry and just do it right the first time.
What Is Grey HAT SEO?
Grey Hat SEO is a term used in the Search Engine Optimization arena to describe a form of SEO that is considered neither fully ethical nor fully unethical. A good example is keyword stuffing, which is seen as an extremely unethical practice by search engines but can be performed without breaking any of their guidelines. As you can see, grey hat SEO is neither one extreme nor the other, but somewhere in the middle.